It was an instant success, receiving 8,000 requests in the first day and 15,000 by the second week. Instead of meetings, e-mail threads and phone calls, everything could be done through one application.Īccording to Slack, using the app reduces emails by 32 percent and meetings by 27 percent.Īfter a year of privately testing the app, Slack launched publicly in February 2014. Originally beta testing the app with a few organisations, Butterfield saw the potential of Slack as an answer to the many disparate ways employees communicated. That failure inspired both to launch communication tools. Both were run by entrepreneurs who had made millions from their previous venture (Flickr and OpenFeint) and then released a video game to muted reception. It is worth noting the similarities between Slack’s founding and Discord.
Join us on April 27th to learn how to use in-app notifications across the customer lifecycle to drive retention, revenue, and referrals.
SMS is expensive, inflexible, and difficult to measure beyond open rates.
How to replace SMS with in-app notifications
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